The 2000's saw hip-hop solidify itself as the premier money maker for the music industry. Unfortunately, making money doesn't mean innovation and as labels pumped out cookie-cutter rappers, hip-hop devolved into a caricature of itself - all flash and no substance. But then there were the artists like Spank Rock, though few and far between, who were willing to do something a little different. And Spank Rock's debut YOYOYOYOYO is different. The beats are full of electronic glitch and strange noise, a raw mix that flirts with the avant garde and provides the perfect back drop for Spank Rock's off-kilter lyrical flow. Sure, Spank Rock raps along the hip-hop norms, with rhymes full of braggadocio and (sometimes raunchy) sexual reference but refreshingly absent is the prerequisite violence and no matter what he says, its always said with tongue placed firmly in cheek.
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